What Marvel has done is quite extraordinary. They have created a global pandemy of fanboys. People don't even consider Marvel movies in the context of movies in general, but systematically in the context of the Marvel cinematic universe. Such movies are not appreciated for their value as independent entities, but for what they bring to the universe and how they compare to their peers. From an outsider perspective not only it doesn't make any sense, but it's stupid as hell. What a wasteland this legacy will be once the fad is over.
What Marvel has done is quite extraordinary. They have created a global pandemy of fanboys. People don't even consider Marvel movies in the context of movies in general, but systematically in the context of the Marvel cinematic universe. Such movies are not appreciated for their value as independent entities, but for what they bring to the universe and how they compare to their peers. From an outsider perspective not only it doesn't make any sense, but it's stupid as hell. What a wasteland this legacy will be once the fad is over.